Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Apply marketing strategy: Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to market products or services.
- Develop insights: Develop marketing insights with data derived from internal and external sources.
- Design comm plans: Design effective integrated marketing communication plans using traditional, digital, and social media channels.
- Develop campaigns: Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
- Focus on customers: Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
- Cultivate relationships: Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Career Preparation
UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more.Â
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Business Administration
Bachelor of ScienceThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
-  Drive strategy: Plan and communicate a shared vision for the organization that will drive strategy, assist with decision-making, and position the organization competitively. Â
- Evaluate data: Evaluate qualitative and quantitative data. Â
- Build teams: Manage people, time, and resources by using effective employment practices, encouraging team building, and mentoring junior members of the staff. Â
- Lead effectively: Design and create management and leadership plans. Â
- Develop policies: Develop, communicate, and implement policies and procedures to reduce cost and organizational risk and promote ethical practices. Â
- Encourage growth: Design and execute personal and employee development systems to enhance job performance and leadership skills.Â
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, ACCT 220)
- (3 Credits, ACCT 221)
- (3 Credits, BMGT 364)
- (3 Credits, BMGT 365)
- (3 Credits, MRKT 310)
- (3 Credits, BMGT 380)
- (3 Credits, HRMN 300)
- (3 Credits, FINC 330)
- (3 Credits, BMGT 496)
- (3 Credits, BMGT 495)
Related Required Courses
The following required courses may be applied to general education requirements.
- (3 Credits, ECON 201)
- (3 Credits, ECON 203)
- (3 Credits, IFSM 300)
- (3 Credits, STAT 200)
Career Preparation
This undergraduate program is designed to help you succeed in almost any modern business setting, including those in the public sector, the private sector, and the non-profit sector. Potential jobs titles in this industry include business analyst, management analyst, general manager, human resources generalist, product manager, and more.Â
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $324 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Management: Marketing
Master's ConcentrationThese program requirements are for students who enroll in the 2024-2025 academic year.
Program Highlights
- Market products: Develop strategies to successfully market products or services to individuals or organizations.
- Maximize engagement: Create an optimal communications strategy to maximize engagement with a product or brand.
- Use metrics: Measure the effectiveness of a marketing program and make recommendations for improvement.
- Go digital: Develop digital strategies combined with direct marketing methods to promote customer relationships.
- Apply principles: Apply relevant legal and ethical principles to prevent and resolve dilemmas in marketing situations.
- Develop global strategy: Devise appropriate marketing strategies in the context of competitive global environments.
- Analyze brand equity: Analyze the role of brand equity to achieve sustainable competitive advantage.
Required Courses
This program requires a total of 36 credits.
Initial Requirement
- (0 Credits, UCSP 615)
This course must be taken within the first 6 credits of study (if required). The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- (6 Credits, MGMT 630)
- (3 Credits, MGMT 640)
- (3 Credits, MGMT 650)
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- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 605)
- (3 Credits, MRKT 608)
Capstone Course
- (3 Credits, MRKT 670)
Career Preparation
This program is designed to help you prepare for an important role as a marketing professional. Potential job titles include marketing manager, digital marketing manager, market research analyst, and more. The skills you learn in this program may be applicable in a number of professional contexts, including work in the public sector, private sector, and non-profit sector. UMGC courses are taught by experienced faculty members, and address skills and competencies that today’s employers seek.
Experience Recommended for Success in the Program
We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.
Total Program Credits
36
Transfer Credits
Up to 12
Format
- All courses available online
Tuition Per Credit
- $534 per credit (in-state)
- $659 per credit (out-of-state)
- $336 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.